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Vision
To build a global cultural adventure tour operator which leads the travel industry towards a more sustainable future and protects travel for future generations.
BHAG ITG will become the world's number one specialist travel company — measuring success on the triple bottom line of People, Planet, and Profit. Positive impact matters as much as financial results.
Everything we do should deliver value for our customers, our staff, our suppliers, our destinations, the communities we operate within, and our shareholders. We’ll build our success through Cultural Adventure and destination specialist brands, but we won’t stop there.
Inside Travel will stand for specialism - not one specific type of specialism. And we’ll deliver it all through the ITG formula for success: Customer Obsession + Specialism + Business for Good.
Mission
Our Mission: To make our clients happy, to be a place to work that our teams recommend and to have a positive impact on our destinations and local communities.
Our niche
Our Niche: Expertly designed, seamlessly delivered Cultural Adventure trips for clients who value caring, personalized service at every interaction.
2029 Objectives (from 2025 baseline)
£170m
Departure revenue
from £81m
£49m / 29%
InsideAsia share
from £8.7m / 11%
5%
Repeat rate
from 1.67%
25%
Via recommendation
from 18%
£85m / 50%
US revenue share
from £27m / 33%
NPS +90
Customer satisfaction
Additional Objectives — team can add up to 6
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The ITG formulaclick to explore
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Five building blocksclick to explore
01
People
Empowered teams, aligned to deliver
02
Customer experience
Elite service at every touchpoint, without exception
03
Acquisition
Grow smarter — repeat, recommend, reach
04
Systems & process
The infrastructure of excellence
05
Impact
Business that leaves things better
underpins everything above
Foundation
Brand
The fuel that makes everything grow
Foundation
Culture
Workshop activity — click to build
FoundationCulture
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